Café Costume x Victor Verhelst
About
A CC custom lining series with Victor Verhelst was released Simultaneously with the opening of the artist his solo exhibition at PLUS-ONE Gallery
What we dit
Project lead, Curating, Project and production management, Visual communication.
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Brand: Café Costume.
Artist: Victor Verhelst.
Project lead: A.P./Studio.
Gallery partner: PLUS-ONE Gallery.
Production: Café Costume.
The collaboration
Following Victor Verhelst's first solo exhibition ‘TOXIC HAWAII’ at PLUS-ONE Gallery, A.P./Studio took this moment as the perfect opportunity to achieve the perfect collaboration between 2 different types of textile lovers and extend both their communities.
Simultaneously with his opening a CC custom lining series with Victor Verhelst was released and all gallery employees and artist ambassadors where suited in their very personal Victor Verhelst tailored suit.
Café Costume can give young artist the perfect platform to shine in a premium segment in distribute their art in a complementary way than the gallery does.
On the other hand artists collaborations are the perfect way for the brand the get new inspiration, release progressive linings and the perfect excuse for their content based brand storytelling.
Café Costume is pleased to welcome visual artist Victor Verhelst to the ranks of CC employees.
Victor earns his living as a creative mind in various media such as (interactive) games, tapestries, digital works of art and printed matter. He is the perfect creator for the lush linings and flowing fabric that characterise Café Costume.
Bright contrasts and distored images
is what trademarks Victor Verhelst
his visual language.
‘Gates of Millhouse’
As a teaser for the Café Costume collaboration Victor Verhelst transformed one of the CC shops into an art installation titled ‘Gates of Millhouse’, which was the catwalk starting point of their last fashion show a short time before the Victor Verhelst release.
